H. WILLIAM MONTOYA, CLU

H. WILLIAM MONTOYA, CLU

PRESIDENT & CEO
The principal owner and founder of Montoya & Associates, Will Montoya, has over 27 years of experience in the employee benefits, wealth & risk management fields. His peers know him for his visionary leadership and thoughtful approach to client relationships. He continues to play an active role in designing and implementing employee benefit packages for corporate clients. Along with his colleagues, Will personally advises clients about the broad variety of benefits and executive compensation issues that can affect business performance and the bottom line.
He is a Qualifying Member of the Million Dollar Round Table, has been honored as a Chairman’s Council Producer for Lincoln National, and has held a Certified Life Underwriter (CLU) certification since 1991. Will’s licenses include:  Series 6 (Investment Company Products/ Variable Contracts Limited Representative), Series 7 (General Securities Representative), Series 65 (Uniform Investment Adviser Law Exam), FINRA registrations, Life, Health & Variable Annuity, and 2-20 Property & Casualty or General Lines license. Will is also a Registered Representative with Kestra Investment Services, LLC and Investment Advisor Representative with Kestra Advisory Services, LLC.

Will began his investment career as a Registered Representative with Dean Witter Reynolds in 1985. He assisted individuals and corporations with their investment needs that included transactions in stocks, bonds, limited partnerships and mutual funds. By 1988, he had also obtained his commodities license.

In 1990, Will launched his own business, Montoya Financial Services, which served companies and their owners/executives. Initially, he concentrated on investments, insurance, and financial planning. Before long, clients began asking Will to design and implement employee benefit packages that contained group health, dental, life, short and long-term disability, retirement plans and also provide comprehensive support for these packages. In 2007, 2008, and 2009 the firm was recognized as one of the fastest-growing businesses in Northeast Florida by the Jacksonville Business Journal. One of his proudest moments in business was in 2015 when his firm was named as one of the Best Places to Work, as well as one of the Healthiest Places to Work.

Locally, Will is a proud graduate of the “Amazing” Leadership Jacksonville class of 2012. Governor Rick Scott appointed Will to serve on the State of Florida Environment Regulation Commission. He served on the Advisory Board of the Second Harvest Food Bank, and today Will continues to sit on the Seamark Ranch Board as the Development Chair and is the past President of the Ponte Vedra Beach Rotary. He enjoys traveling, fishing and gardening. He also stays active by competing in cycling. In 2012 and 2014 he finished in the top 4 in the State of Florida Senior Games for 50+ and qualified for Nationals.

He is very proud of his family. Will and his wife Leslie, who he met at Baker University in Kansas, have been married for over 32 years. They have three children: youngest is Natalie, who is a graduate student at Clemson University for recreational therapy;  middle daughter Nicole, who graduated from FAU, recently received her BSN from Jacksonville University; and his oldest, Matthew, also an FAU grad, is a father of twins and has joined Montoya & Associates in their P&C division.

TREVOR HARKNESS, CFP®

TREVOR HARKNESS, CFP®

PARTNER
With 18 years of professional experience, Trevor looks to helping his clients plan for their futures–and their families’ futures–as an honor, and responsibility which requires diligence. That means taking the time to understand his clients’ individual situations and goals thoroughly. Taking the necessary time to truly understand the client’s situation allows him to provide the most appropriate financial advice, which, in turn, builds the trust that is the foundation of every good relationship. As a CERTIFIED FINANCIAL PLANNER™ practitioner he believes staying current on industry, regulatory and tax law changes is part of a constant commitment to deliver on the duty he owes to his clients. A graduate of Florida State University, Trevor is a member of the Financial Planning Association and the Financial Services Institute. Trevor is an active member of Hodges Blvd. Presbyterian Church and in his free time, he enjoys spending time with his family, coaching, and jogging.

CHRISS SPIRES

CHRISS SPIRES

PARTNER

As a Principal and Senior  Advisor, Chriss brings his collective experience as a manager, owner, and entrepreneur to his individual and corporate clients. His background working with business owners and executives is well suited for guiding clients in developing cost-effective, customized employee benefits solutions. Chriss is a registered representative with Kestra Investment Services, LLC.

Chriss is a native of Jacksonville, Florida and attended Baker University in Baldwin City, Kansas. He graduated in 1984 with a Bachelor of Science in Business Administration and was inducted as a member of the Blue Key National Honor Fraternity in the same year. Upon graduation, Chriss returned to Jacksonville and began his professional career which included positions in banking and mortgage lending. Chriss has managed multi-state organizations, been involved in several start-up companies and served on the board of directors of a company he co-founded in 2001. His charitable efforts include a 10-year term on the board of a non-profit Montessori School as well as a leadership role in several professional associations.

Chriss is an adjunct professor at Florida State College of Jacksonville, where he teaches as a credentialed instructor for the State of Florida. Chriss holds a Life, Health, and Variable Annuity license. He is a youth coach with the Ponte Vedra Soccer Club, active in the YMCA Guides program, a member of Christ Church and involved in several local charitable organizations. Chriss resides in Ponte Vedra, Florida with his wife and their two children.


ANDREA AVILA

ANDREA AVILA

ACCOUNT MANAGER

Andrea Avila joined Montoya & Associates in 2016 as an Account Manager for our Employee Benefits Department. She graduated from the University of North Florida with a Bachelor of Business Administration in International Business. She holds her 2-15 Life, Health, and Variable Annuity Florida License.
Andrea started her career in Employee Benefits training groups of new hires at Convergys Corporation in 2000. She has worked with Florida Blue and Reliance Standard Life Insurance in Houston, Texas. More recently, Andrea was managing a medical imaging center locally. She has held a variety positions within the industry from account management, training, marketing, and sales.

Andrea was born in Bogota, Colombia and is fluent in Spanish. She has been in Jacksonville for over ten years. Andrea enjoys spending time with her family, cycling classes and traveling.

ANGIE NEWMAN

ANGIE NEWMAN

DIRECTOR OF FINANCIAL SERVICES
ASHLE FIKE

ASHLE FIKE

MARKETING ASSISTANT
CASE WALTHER

CASE WALTHER

PROPERTY & CASUALTY INSURANCE

Case Walther joined Montoya & Associates in January of 2016 to help expand the quickly growing Property & Casualty Insurance Division. Case lives in Jacksonville Beach, but has quickly established a book of business not only around the state of Florida, but also nationwide. His primary focus is insurance for commercial businesses (Property, Liability, Workers Compensation, etc.), as well as providing Employee Benefits for companies. Case holds his Florida 2-20 Property & Casualty and 2-15 Life & Health licenses.
Case graduated from the University of West Florida where he earned his bachelor’s degree in Mathematics. He is still a frequent visitor to the Pensacola area, both for business and pleasure. Case uses his educational background and his diverse upbringing to compile a very hands-on, detail-oriented approach to the industry.

In his spare time, Case enjoys spending time with his friends and family, playing or watching sports, in addition to giving back to the community. He is currently a co-founder/board member of the “Young HEALers” (Junior board to HEAL – Healing Every Autistic Life), board member of Malik’s Gifts (Jacksonville Jaguar, Malik Jackson’s non-profit that gives back to the community in a slew of different ways), and a longtime volunteer/committee member of the Tom Coughlin Jay Fund Foundation (helping families that are coping with the tragedy of having a child diagnosed with Childhood Leukemia).

CATHY HOWELL

CATHY HOWELL

RETIREMENT PLAN MANAGER
CHELSEA PASTRANA

CHELSEA PASTRANA

DIRECTOR OF MARKETING
ELLIS MCDONALD

ELLIS MCDONALD

ACCOUNT EXECUTIVE

Ellis joined the Montoya team in January of 2018 as an Account Executive. In his new role at Montoya & Associates, he will be assisting small to mid-sized employers with developing a competitive employee benefits package and streamlining the enrollment process. He will also assist individuals with their Medicare supplement or replacement options. Ellis has been a Florida resident for 7 years and recently moved to Jacksonville from Daytona Beach with his wife, Katie, their son, Grayson. He has been working as a licensed insurance agent for 3 years and is excited to further his career with Montoya and Associates.

Ellis grew up in Newnan, Georgia. In his spare time, he enjoys spending time with his family, riding his bicycle, SEC football, and enjoying the Florida beaches.

GEORGIE RUDIN

GEORGIE RUDIN

LEAD ACCOUNT MANAGER
JENA MOSHER

JENA MOSHER

BENEFITS ACCOUNT MANAGER
JILLIAN FOSS

JILLIAN FOSS

ACCOUNT EXECUTIVE
JOE MALZACHER, AIF®

JOE MALZACHER, AIF®

BENEFITS & RETIREMENT PLAN ADVISOR

Joe joined the Montoya Team in 2012 bringing with him an extensive background in employee benefits and retirement plans. He’s held the Florida Life, Health, and Variable Annuity License
since 2008 and also holds a General Securities License (Series 7). Joe is also a Registered Representative with Kestra Invesment Services, LLC. His term as the President of the Jacksonville Association of Health Underwriters spans 2013-2015.

Joe believes that a robust employee benefits package will have a positive impact in helping companies achieve the goals. He works hard to help ensure that the benefits package meets both the needs of the company and their employees. Joe is also well versed in the complexities of the Affordable Care Act and is adept at helping clients understand the changes in healthcare. Joe’s strong background in human resources, payroll, and technology allows him to understand a variety of complex problems and implement programs to solve those problems.

He lives in Ponte Vedra Beach with his wife and two sons where they are members of Our Lady Star of the Sea Catholic Church. Joe is actively involved in the community and some of the organizations he has spent time helping include BEAM, We Care, Dreams Come True and the United Way.

JULIE EDGAR, CIC, CRM

JULIE EDGAR, CIC, CRM

DIRECTOR OF PROPERTY & CASUALTY

Julie Edgar joined Montoya & Associates in February 2016. She brings over 20 years of experience in the property and casualty insurance industry. She currently holds a 2-20 General Lines Insurance License as well as Certified Insurance Counselor (CIC) and Certified Risk Manager (CRM) designations. Julie is a native of Jacksonville, Florida and now lives in Jacksonville Beach.
She has a son currently attending the University of North Florida. She enjoys the outdoors, spending time with her family and is an avid runner. Julie also serves on the Montoya360 Wellness Committee.

KENT LIGHTNER

KENT LIGHTNER

CHIEF OPERATING OFFICER

Kent joined the Montoya team in 2015 with over 20 years of leadership experience in the military, manufacturing and technology industries. He oversees our service, marketing, technology, and operations departments.

KEENAN CROSBY

KEENAN CROSBY

WEALTH MANAGEMENT ASSOCIATE

Keenan joined the growing financial services team at Montoya & Associates after recently finishing his Master’s in Business Administration from the Crummer School of Business at Rollins College, with concentrations in economics and finance. He interned at Montoya for two consecutive summers while he was finishing his Master’s degree. From his attention to detail to his friendly and outgoing personality, Montoya & Associates was eager to hire him on full-time.
Keenan joins Montoya & Associates as a Wealth Management Associate focused on helping clients leverage personal financial management software and systems.  Keenan works alongside the advisors at Montoya & Associates to help guide and assist clients with utilizing investment and financial planning platforms that facilitate sound investing decisions, provide portfolio transparency and effective risk management.

Keenan is a Jacksonville native and enjoys playing golf and watching Jaguars football.  He also loves to help his community through volunteer projects with Habitat for Humanity.

KEVIN DEVALLE

KEVIN DEVALLE

FINANCIAL ADVISOR
LORA HARMON

LORA HARMON

RENEWAL SPECIALIST
MANDY ANDERSON

MANDY ANDERSON

PROPERTY & CASUALTY ACCOUNT MANAGER

Mandy Anderson joined Montoya & Associates in January 2014 with the launch of their new Property & Casualty division. Mandy currently serves as a P&C Account Manager for personal and commercial lines. Mandy has over six years of insurance lines experience and over eight years of customer service experience.  She currently carries a 2-20 General Lines Insurance License.
Mandy grew up in Tennessee and then relocated to Bloomington, Indiana to attend Indiana University. In 2008, she graduated from IU with a Bachelors in History and Minor in Classical Studies.  Upon graduating, she decided to move to Florida enjoy all the benefits of living near the ocean. She has been working in property & casualty insurance ever since.

Mandy is very active in many community events and enjoys serving on the Montoya360 Wellness Committee. She lives in Jacksonville with her husband and children.

MARGO ARRINGTON

MARGO ARRINGTON

LEAD ACCOUNT MANAGER
MATT MONTOYA

MATT MONTOYA

INSURANCE ADVISOR

Matt Montoya joined Montoya & Associates in 2014 with the launch of their new Property & Casualty Insurance Division. Matt began his career in the South Florida market and is now focusing his business in North Florida. His primary role is as an Insurance Advisor, where he helps both personal and corporate clients with their insurance needs ranging from homeowners insurance to commercial liability and workers compensation. Matt holds his 2-20 General Lines and Florida 2-15 Life & Health licenses.
Matt graduated from Florida Atlantic University where he earned his degree in Hospitality. He spent a few years working at The Breakers in Palm Beach and private country clubs where they are known for their extraordinary service. Matt has been able to use his past hospitality skills and knowledge to create an unique insurance experience focused on helping the community with its insurance needs.

Matt serves as the president and board member for The Beaches Rotaract Club and lives in Jacksonville with his wife Lisa, two children and their dog Bella.

MONICA RYAN

MONICA RYAN

DIRECTOR OF EMPLOYEE GROUP BENEFITS
PAUL VAN BRUNT

PAUL VAN BRUNT

COMPLIANCE MANAGER

We’re excited to have Paul join us as the Compliance Manager for our Employee Benefits Division as he brings a wealth of knowledge in employee benefits compliance. Paul assists clients and our associates navigate compliance and human resource related issues in the employee benefits field.
Paul began his career in insurance in 1993 as a junior compliance examiner for a major life insurance company based in New York City. In 1997, he left the insurance industry for the non-profit sector working for a number of faith-based organizations both in New York and in Jacksonville as the administrative officer for a large non-profit in New York and then as the Director of Program and Ministry of the Episcopal Church in North Florida.

In 2009, Paul came back to the financial services field as a financial advisor with a large insurance and investment company and then transitioned to employee benefits and compliance as he served as a senior account manager and compliance specialist for a small local employee benefits agency here in Jacksonville.

He lives in Jacksonville with his wife, an elementary school teacher, and son.  Both he and his son are very active in Cub Scouts.  Paul is also very active in the Episcopal Church, both locally and nationally, and has served on a number of non-profit boards as president, treasurer, and trustee.

TRACY WALKER

TRACY WALKER

ACCOUNT MANAGER

Tracy is originally from Pittsburgh Pennsylvania, and just recently relocated to the Jacksonville area. Before joining our team as an Account Manager, Tracy was an Employee Benefit Sales Coordinator at Standard Insurance. She has been in the Employee Benefits field for over nine years.
Tracy started her career in insurance with Highmark Blue Cross Blue Shield of Western PA in 1999 as an Assistant Supervisor of Member and Provider Services, before spending several years in the direct sales market. Tracy also spent six years as a Case Manager and Recruiter for a non-profit foster care agency.

In 2008, Tracy began contracting as a Benefits Counselor for several carriers, while completing a Master’s degree in Theology at Vision Seminary.  She is involved in active missions in both Africa and Trinidad & Tobago, as well as volunteer efforts at local shelters.

Tracy loves living in Jacksonville with her son and newly adopted dog Mimi. She also enjoys reading, DIY projects and traveling.